Having “co-founder of SoulCycle and Flywheel Sports” on your resume is kind of a big deal. This week, I sit down with Ruth Zukerman, Creative Director of boutique cycling favorite Flywheel Sports. After her 1996 divorce, the former dancer and aerobics instructor felt lost and took to the Spin bike. Soon, she became an instructor and was approached by a rider about starting a company of their own—SoulCycle. In 2009, she left to start Flywheel—which currently has more than 40 locations across the country. In episode 21, she explains why she still teaches classes despite her demanding schedule, and offers advice for making the hard calls in business. We close things out with a little visualization exercise that’ll have you ready to conquer any hurdle that comes your way.
Trust your gut.