Episode 25: Randy Hetrick, Founder TRX

Former Navy SEAL Randy Hetrick made the first version of the popular suspension trainer, TRX, during a deployment in 1997. The veteran went on to perfect his design, conquer business school, and eventually pile his savings into launching the company. But he faced a huge #hurdlemoment in 2010, when counterfeiters started to sell a rip-off of his product on Amazon. In episode 25, we talk about the legal battle that ensued to get those listings taken down, the way the TRX team regularly incorporates movement regularly at their San Francisco headquarters, and the advice he’d offer to anyone who feels like they’re starting at square one over and over again.


Randy Hetrick