Episode 38: Marah Lidey & Naomi Hirabayashi, Co-Founders Shine

When we feel like we’re waiting for instructions (gimme a sign!) we can forget our power. That’s just one example of the you-got-this texts that more than 2 million Shine users receive on a daily basis. App co-founders Marah Lidey and Naomi Hirabayashi met working at a non-profit just over 8 years ago, and they immediately hit it off. Becoming fast friends, the duo leaned into each other to get through #hurdlemoments like speed bumps in their relationships and hard-to-have conversations at the office. In 2016, they left their jobs to focus on Shine full-time, raised millions of dollars in funding, and began to grow their team. In episode 38, we talk about the challenges they’ve faced as women of color co-founders and they offer-up best-practice tips on how to silence your inner critic.


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“You may question yourself. You may doubt yourself. And that is normal.”